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Branding / 2024
The coffee's aromas generated during the roasting process were translated into floral graphics with a black bitmap effect. The black pixels represent finely ground beans, and the diverse floral graphics express the distinct aromas of each coffee.
The art of precision demanded by professional roasters is steeped in rationality. However, the culmination of this intricate process, the brewed coffee evoke conversations and infuse emotive elements within the café's ambiance. This delicate fusion of rationality and emotion is meticulously represented through a refined graphic system harmonizing Neue Haas Grotesk and Sangbleu Republic font pairings.
Object / 2023
Additionally, it comes with a metal plate for use on regular tables or shelves. Various materials and weaving techniques were explored, leading to multiple samples that strike the right balance between securely staying in place amidst a cat's playfulness and being easily attachable and detachable. Milliong released the Cat Fist in winter 2023.
Art direct & Visual Identity / 2024
Object / 2024
Marea's surface is adorned with the intricate patterns of reaction diffusion—a mechanism frequently observed in marine life, a natural dance. These patterns convey a timeless sensation, as if the ebb and flow of the sea have delicately etched impressions onto the stone over the ages.
Branding / 2024
The graphic identity of Daeyu Tuna inspired by Japan's vertical script and traditional drawing, The harmony of restrained typography and logo with delicate line and bold graphics,effectively encapsulates and conveys Japan's inherent sensibility.
Branding / 2024
We head to exciting destinations, stumbling upon bars where we share drinks, creating cherished memories by chance. The distorted recollections from alcohol linger in our minds, forming lasting memories of our adventures. This sense of distortion and alteration induced by alcohol is reflected in the typography.
Branding & Package / 2024
Esquisse, with its unwavering commitment to artistic sensibility, endeavors to bestow sophistication upon hands through its exquisite hand cream. They believe that each moment the hand cream graces the skin is an integral part of an artistic journey toward beauty.
Much like delicately sketching on a pristine canvas, Esquisse has bestowed upon white paper an identical package design system. With refined typography tailored to each product category, they have elegantly expressed a subtle, lingering fragrance
Ceramic / 2021
We can easily find two materials around us: pottery and terracotta. However, there are not many products that combine the two materials. Because of the purpose of protecting the artist's identity and the working environment, the artisan who makes white porcelain only works on white porcelain, and the artisan who makes terracotta only makes terracotta. This close but distant encounter of two soil conveys a new material harmony.
Pottery wheel technique can be made thicker than casting, so even in a simple form, it feels more voluminous. We had to make use of merits of artist Sun Eui-mi, who makes ceramics with this technique. Cylinders, bowls, and circular holes, which are easy to commercialize for pottery wheel, were selected, and prototyping was conducted to find an appropriate ratio.
Object / 2020
Installation / 2019
them. The harmony of plates that gently diffuse the complex structure creates a dreamy atmosphere.