PerfectgraeyInformation ↓

Perfectgraey is a creative design studio specialized in two & three dimensional design. We excel in Various fields such as branding, packaging, cosmetics, and life style products, leveraging our extensive experience to combine elements discovered from diverse perspectives and infuse them into our designs, creating fresh and innovative contexts.

Services

Brand Strategy
Branding
Cosmetic
Editorial
Living Product
Objet
Packaging

For all general inquiries or to discuss a potential project,  Feel Free to reach out.

Contact

+821066274029
junierbat0@gmail.com

©2024 Perfectgraey

Please do not use any images from this homepage without prior consent and proper crediting




CaféYirga

Branding / 2024
CaféYirga is a roasting café that offers high-quality coffee using Ethiopian beans hand-selected by expert roasters. Meticulous roasting and extraction processes are employed to capture the optimum flavors and aromas in our coffee.

The coffee's aromas generated during the roasting process were translated into floral graphics with a black bitmap effect. The black pixels represent finely ground beans, and the diverse floral graphics express the distinct aromas of each coffee.

The art of precision demanded by professional roasters is steeped in rationality. However, the culmination of this intricate process, the brewed coffee evoke conversations and infuse emotive elements within the café's ambiance. This delicate fusion of rationality and emotion is meticulously represented through a refined graphic system harmonizing Neue Haas Grotesk and Sangbleu Republic font pairings. 




Cat Fist

Object / 2023
Cat Fist is a cat toy intricately crafted with interwoven leather cords. It's designed to be installed in any living space and boasts compatibility with Milliong's Three Poles Collection products through magnets, enabling effortless attachment and detachment.

Additionally, it comes with a metal plate for use on regular tables or shelves. Various materials and weaving techniques were explored, leading to multiple samples that strike the right balance between securely staying in place amidst a cat's playfulness and being easily attachable and detachable. Milliong released the Cat Fist in winter 2023.




Fata Morgana

Art direct & Visual Identity / 2024
Fata Morgana is a contemporary fashion brand that deconstructs and distorts traditional menswear structures in a surrealist manner. Drawing inspiration from the mirage phenomenon known as Fata Morgana, commonly observed in the Strait of Messina in Italy, the brand distorts objects to the point where they are completely unrecognizable. Through the transformative process of distorting foundational shapes, we are invited to enjoy new experiences previously unattainable.



 
Marea

Object / 2024
Marea is an eco-friendly soap crafted from sustainable materials, narrating a captivating tale. Discovered in the depths of the ocean, it is a stone imbued with the occasional scent, gently washed ashore. Upon meeting freshwater, it transforms into bubbles, gracefully returning to nature. Within this process, impurities adhering to hands are delicately removed and repurposed into soap.

Marea's surface is adorned with the intricate patterns of reaction diffusion—a mechanism frequently observed in marine life, a natural dance. These patterns convey a timeless sensation, as if the ebb and flow of the sea have delicately etched impressions onto the stone over the ages.




Daeyu Maguro

Branding / 2024
Daeyu Maguro stands as a distinguished tuna specialty restaurant nestled in the heart of Seoul. Renowned for employing Hokkaido's Magaro tuna aging techniques, it precisely recreates flavors reminiscent of Japan's artisanal expertise.

The graphic identity of Daeyu Tuna inspired by Japan's vertical script and traditional drawing, The harmony of restrained typography and logo with delicate line and bold graphics,effectively encapsulates and conveys Japan's inherent sensibility.





Dusktilldawn

Branding / 2024
Dusktilldawn is a streetwise vibe liquor bar. It brings the atmosphere of El Raval, one of Barcelona's hippest districts.

We head to exciting destinations, stumbling upon bars where we share drinks, creating cherished memories by chance. The distorted recollections from alcohol linger in our minds, forming lasting memories of our adventures. This sense of distortion and alteration induced by alcohol is reflected in the typography.



Esquisse

Branding & Package / 2024
Perfectgraey has designed the brand identity and package design system of Esquisse.
Esquisse, with its unwavering commitment to artistic sensibility, endeavors to bestow sophistication upon hands through its exquisite hand cream. They believe that each moment the hand cream graces the skin is an integral part of an artistic journey toward beauty.

Much like delicately sketching on a pristine canvas, Esquisse has bestowed upon white paper an identical package design system. With refined typography tailored to each product category, they have elegantly expressed a subtle, lingering fragrance



Porcotta

Ceramic / 2021
Porcotta is a set of vases that combine two soil with different own characteristics. The harmony between refined white porcelain and rough terracotta releases equilibrium beauty. Holes at the top was designed under the inspiration of artist Sun Eui-mi's carving technique and Dancheong's Plum flower dot. Users can direct various ways as their tastes, such as separating the bowl at the top or giving a rhythm with a vase of different heights.

We can easily find two materials around us: pottery and terracotta. However, there are not many products that combine the two materials. Because of the purpose of protecting the artist's identity and the working environment, the artisan who makes white porcelain only works on white porcelain, and the artisan who makes terracotta only makes terracotta. This close but distant encounter of two soil conveys a new material harmony.

Pottery wheel technique can be made thicker than casting, so even in a simple form, it feels more voluminous. We had to make use of merits of artist Sun Eui-mi, who makes ceramics with this technique. Cylinders, bowls, and circular holes, which are easy to commercialize for pottery wheel, were selected, and prototyping was conducted to find an appropriate ratio.



Efe

Object / 2020
The efe is a hook and shelf series design that can hold light household items. The hook induce action of hanging items and the shelf, which is in the form of extension of the hook, takes the form of inducing to put something. The composition of anodized aluminium and oak pieces provides a modern and architectural touches to the space.



Silhuous

Installation / 2019
Silhuous is a room divider that can divide space organically, not completely separate space like a wall. I inspired by branches, one of the fractal structures, and translucent leaves that reflect
them. The harmony of plates that gently diffuse the complex structure creates a dreamy atmosphere.