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Branding / 2025 / Self-Initiated
An animal illustration captures the spontaneity of conversation over wine, while witty phrases like “Keep Calm & Drink Wine” and dynamic color blocks translate the relaxed evening atmosphere into a vibrant visual language. Underpinning it all is a robust grid system using Gotham Condensed, Gotham Regular, and PP Editorial New Ultralight—ensuring clarity and consistency while imbuing ¡Feliz!’s casual character with genuine authenticity.