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Perfectgraey is a creative design studio specialized in two & three dimensional design. We excel in Various fields such as branding, packaging, cosmetics, and lifestyle products, leveraging our extensive experience to combine elements discovered from diverse perspectives and infuse them into our designs, creating fresh and innovative contexts.


Services

Brand Strategy
Branding
Cosmetic
Editorial
Living Product
Objet
Packaging


Project Experience

AEAC BIO
Amorepacific
British American Tobacco
Ceragem
Cheil Worldwide
Graffeo
Hyundai Bioscience
Hyundam
Lash
LG Electronics
LG H&H
Matcha Society
Milliong
Mua Form
Raw Contrast
Samsung CNT


Contact

+821066274029
perfectgraey@gmail.com
©2026 Perfectgraey

For all general inquiries or to discuss a potential project, 
Feel Free to reach out.

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Matcha Society Project #1

Visual Identity & Packaging / 2025
 Matcha Society is a visual identity and packaging design project that reinterprets the authenticity and quality of matcha through the modern lens of Melbourne. At its core, the project focuses on the visual harmony between "Urban Chic" and the refined aesthetics of "Japanese Tradition."

The central design motif, the "Receipt," serves as more than just a decorative element; it acts as a certificate of quality that transparently displays detailed product information such as origin and ingredients. These details are arranged within an orderly Japanese grid system to enhance credibility.

The product lineup is distinguished by a six-color palette, featuring deep green for matcha and rich brown for hojicha. Text is applied in either Black or White depending on the background brightness to ensure readability. This high contrast complements the cold metallic texture of the tin packaging, creating a modern impression. The blend of flowing English calligraphy and restrained Japanese typography establishes a unique identity where Melbourne’s hip sensibility coexists with Japanese tradition.