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Perfectgraey is a creative design studio specialized in two & three dimensional design. We excel in Various fields such as branding, packaging, cosmetics, and life style products, leveraging our extensive experience to combine elements discovered from diverse perspectives and infuse them into our designs, creating fresh and innovative contexts.

Services

Brand Strategy
Branding
Cosmetic
Editorial
Living Product
Objet
Packaging

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Contact

+821066274029
perfectgraey@gmail.com
©2025 Perfectgraey

Unfortunately, we are currently unable to accept applications for job or internship positions at this time.Replies are not guaranteed, thank you for understanding.


Raw Contrast

Branding / 2025 / Hwal Kim Raw Contrast is an experimental niche fragrance brand envisioned by perfumer Hwal Kim, grounded in raw ideas, bold scents, and unrefined ingredients. Each season, the brand unveils six distinct fragrances, currently centered around two thematic pillars: “Curiosity” and “Architecture.”

Our identity reflects the dual nature of its creator—a “gentle eccentric.” This paradox shapes the brand’s two-part visual and sensory language:
Tangible elements such as business cards, packaging, and bottles embody the refined, composed side—symbolized by a horizontal logo. Meanwhile, intangible elements like scent, photography, and tone & manner express the more unconventional, spontaneous side—captured in a symbol-based logo.

A minimalist system unites the contrast. Clean forms and subtle textures meet unexpected gestures, delivering a brand experience that’s both poised and unpredictable. Raw Contrast is not simply a fragrance brand—it’s a sensory statement that breaks form while staying deeply personal.