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Branding / 2025 / Hwal Kim
Our identity reflects the dual nature of its creator—a “gentle eccentric.” This paradox shapes the brand’s two-part visual and sensory language:
Tangible elements such as business cards, packaging, and bottles embody the refined, composed side—symbolized by a horizontal logo. Meanwhile, intangible elements like scent, photography, and tone & manner express the more unconventional, spontaneous side—captured in a symbol-based logo.
A minimalist system unites the contrast. Clean forms and subtle textures meet unexpected gestures, delivering a brand experience that’s both poised and unpredictable. Raw Contrast is not simply a fragrance brand—it’s a sensory statement that breaks form while staying deeply personal.