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Perfectgraey is a creative design studio specialized in two & three dimensional design. We excel in Various fields such as branding, packaging, cosmetics, and life style products, leveraging our extensive experience to combine elements discovered from diverse perspectives and infuse them into our designs, creating fresh and innovative contexts.

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Brand Strategy
Branding
Cosmetic
Editorial
Living Product
Objet
Packaging

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+821066274029
perfectgraey@gmail.com
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RYO ( Jiyoun Kim Studio™)

Cosmetic / 2023  / Amorepacific
The Daily Line was conceived to maintain Ryo's Eastern motifs while revitalizing its outdated brand image and adding a modern touch.
Working closely with Amorepacific China, We incorporated feedback from the sales team and aligned with the brand's overall direction throughout the project.
The pump and the smooth curves connecting to the bottle evoke the appearance of traditional roof tiles, giving the product a blend of Eastern and contemporary aesthetics.

To highlight the unique characteristics and benefits of each of the six products in the lineup, various materials and colors were explored and finalized in collaboration with Amorepacific China. Over the course of more than a year, designs were developed for different capacities within each lineup.

Ryo Daily Line was launched in China in the fall of 2023 through Amorepacific.